I think this is a very interesting and creative idea; benches, in the form of books, around the city are designed and painted by local artists. What a great way to encourage kids to get interested in reading. I remember I became a reader when my mom bought me a copy of The School for Robinsons by Jules Verne. I read that book and more books by Jules Verne. So if you are in London, take your kids and visit all the benches.