I came across this job ad and I wish I could work at goodreads. As you can tell a lot about a person just by reading their cover letter, I think you can tell a lot about the company just by reading their job ads. In one section of this ad, it says "Several of our team – including our CEO – bike to work." That might not be that important to many people but it was so refreshing for me to see. I usually walk to work and one of my colleagues finds that absurd (not that I care what she thinks but it is nice to hang out with people who have the same life style as you do).